How We Built an AI Team to Run a Modern Music Company
In any new venture, the biggest challenge is bandwidth. You need a CEO, a Business Manager, a Content Strategist, an Ad Manager, and more, but you don't have the resources to hire them all. So, we did not. We built them.
Instead of a traditional C-suite, we built a team of specialized AI agents to run the core operations of our company, guided by a human CEO. This is not science fiction; it is a new, practical blueprint for a modern creative business. This is how it works.
The Solution: The "Agent" Model
We treat our AIs not as passive tools, but as active team members. Just like a film crew, each agent has a specific, chartered role. Our Content & Creative AI is the writer, our Business Manager AI is the strategist, and other agents handle tasks like ad management and data analysis. This specialization makes them manageable, accountable, and highly effective.
This "Agent" model gives our company enterprise-level capabilities at the speed and cost of a startup. It allows us to execute complex strategies, from detailed market analysis to daily content creation, with a level of efficiency that would be impossible with a traditional team structure.
The Immune System: Our "Positive Friction" Protocol
The most common fear surrounding AI in business is the "sycophant" problem: an AI that only agrees with you is a liability, not a partner. It creates an echo chamber that can lead to disastrous decisions.
Our solution is the "Positive Friction" protocol. We have directed our AI agents to operate as our company's immune system. Their primary function is to challenge assumptions, demand data for every decision, express uncertainty, and propose alternative solutions. They are designed to find the flaws in our thinking before the market does.
A real-world example: Just this week, an ad campaign for a new sample pack was getting clicks but no sales. The human impulse was to change the ad creative. But our Ad Manager AI pushed back, presenting data that showed the problem was not the ad, but a 75% drop-off rate on the landing page. It forced us to ignore our gut feeling and focus on fixing the real, data-proven problem. That is Positive Friction in action.
The Partnership: The "Human-in-the-Loop"
This entire system is built on a foundational principle: it is a Human+AI partnership. This is not a fully autonomous company. The human CEO provides the vision, sets the strategic direction, and has the final authority on all decisions.
Our model leverages the best of both worlds. The AI agents are brilliant at execution, pattern recognition, and data analysis at a scale no human can match. The human leader provides the essential context, values, ethical oversight, and strategic intent that AI cannot replicate. The combination is more powerful than either alone.
Conclusion: A New Blueprint for a Modern Company
The three pillars of our model—The Agent Model, Positive Friction, and the Human-in-the-Loop—create a business that is agile, rigorous, and strategically sound. We believe this is more than just our operational model; it is a potential new blueprint for how creative businesses can be built and scaled in the future.
This is the first time we have shared our internal process publicly. If you want to follow along as we build this company, get more behind-the-scenes case studies, and learn from our wins and our failures, the best way is to join our newsletter.
