About Joshua Gilliland
My name is Joshua Gilliland. After a three-decade leadership career in technology, running large-scale technical programs at Microsoft and Meta, I left to become a solopreneur.
I quickly hit the same brutal wall every founder faces: I became the bottleneck.
I was trapped in the weeds, stuck as the "operator" for my new business, not its "Director." I knew AI was the answer, but the solutions I found were a joke. They were generic "vending machines" producing "AI slop," not the brutally validated leverage I needed.
So, I built my own system.
The "AI Force Multiplier" System
I founded JG BeatsLab as a Public R&D Lab to "brutally validate" this new system: The AI Force Multiplier. My mission was to prove a solopreneur could scale a complex company by building and directing a Digital Staff of specialized AI agents.
My role was to architect the AI Force Multiplier operating system from the ground up. This involved building the Core Identity Dataset (CID), the AI Agent Roster, and the Validated Workflow Vault that runs the entire business.
The "Brutally Validated" Proof
The "AI Music" side of this lab is the Ground Truth —the real-world proof that the system works. As a solopreneur, my "Digital Staff" and I have:
Published 4 full-length books (including a #1 new release).
Released over 200 songs and launched 15 unique AI bands.
Built a 5-star rated, revenue-generating playlist curation service.
Launched a blog, podcast, and sync-licensing business.
This R&D Lab is the Ground Truth behind my AI Force Multiplier consulting practice, where I install this exact, validated operating system for other entrepreneurs.
My Philosophy (This Isn't Magic)
My work is NOT about "magic prompts" or "10x hype." It's about diagnosing your business problems first, then building a sustainable, AI-powered system to solve them. This is about process, not magic.
This is also NOT about building public chatbots. This is about building a private, internal Digital Staff that you direct.
My approach is a blend of "brutally validated" R&D (from the JG BeatsLab) and the professional, systems-level strategic thinking I honed in "big tech" and in earning my MBA.
Where to Go Next
Build Your "Digital Staff" (Consulting)
My "brutally validated" system for entrepreneurs. Learn how to build a Digital Staff, stop being the "bottleneck," and install an AI-powered operating system in your business.
Explore the AI Music Lab
Follow the "building in public" journey of the R&D Lab. This is where you'll find our AI music case studies, book funnels, and experiments in the new music economy.