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Exploring the Future of Sound, One Post at a Time.

AI Music R&D Joshua Gilliland AI Music R&D Joshua Gilliland

Unapologetically Bullish: Why the AI Music Revolution is a Massive Win for Music

Let's get one thing straight: the AI music revolution is here, and it is a great thing for the future of music. We at JG BeatsLab are unapologetically bullish on this technology.

There is a tidal wave of fear, and frankly, a tsunami of "AI slop" flooding the market. But this is not the death of creativity; it's the death of the templatized, risk-averse model that major labels have been force-feeding the market for decades. Read our full manifesto.

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AI Music R&D Joshua Gilliland AI Music R&D Joshua Gilliland

JG BeatsLab R&D Review: We Tested MiniMax Music 2.0. Here's Why It's Not a Suno Killer.

Here at the JG BeatsLab, we are the public R&D lab for the future of music. We tested the new "Suno Killer," MiniMax Music 2.0. Our bottom line: it's a fun toy, but it's not a serious threat. Not even close.

We know this take will make people angry. Frankly, we hope it does. It means we struck a nerve. Read our R&D breakdown of its critical failures for real AI artists.

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Joshua Gilliland Joshua Gilliland

On the Tip of the Spear: Why Industry Trolls Are Our Most Valuable R&D Data

As a "Public R&D Lab" building in public, we expect friction. Lately, we've been receiving a wave of troll comments. This isn't a problem; it's a signal. It's 'hate mail' that we are analyzing as a raw, unfiltered data stream. Here's our analysis of what 'TwatGTP' and 'promptard' are really telling us about the future of music.

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Joshua Gilliland Joshua Gilliland

Two Professional Suno Prompts You Can Use Right Now (A Peek Inside the "Unlock Suno" Cookbook)

Struggling to get the exact sound you want from Suno? We're sharing two professional, copy-and-paste prompt recipes directly from our new guide, "Unlock Suno." Learn how to create a marketable "Uplifting Corporate Anthem" and an authentic "Lofi Hip Hop Study Beat" right now. These are just 2 of the 15 battle-tested prompts from the full Prompt Cookbook, designed to save you credits and deliver consistent, high-quality results.

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Joshua Gilliland Joshua Gilliland

Just Released: The All-New 'Unlock Suno' is Here – Our Complete Professional Workflow

The definitive guide to Suno is here. In this post, we're pulling back the curtain and giving you three powerful concepts directly from the new 'Unlock Suno' guide that will immediately save you credits and improve your music. Learn the 'Golden Seed' Protocol, the Hybrid Prompting Method, and how to get the first three chapters of the guide completely free.

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Joshua Gilliland Joshua Gilliland

Suno's Reported MIDI Export Isn't Just a Feature; It's the Next Disruption in Music Production

A credible report suggests Suno is testing MIDI stem export—a feature that represents the most significant leap forward for AI-assisted music yet. This isn't just a technical update; it's the feature that could finally bridge the chasm between AI novelty and professional music production. We break down the three core implications of this disruption, from the end of the generic "AI sound" to the rise of a new Human+AI workflow that makes great producers more indispensable than ever.

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Joshua Gilliland Joshua Gilliland

The Jujitsu Mindset: A Musician's Guide to AI Cognitive Dissonance

I went to a concert where the artist used stunning AI visuals while publicly criticizing AI music. This cognitive dissonance is rampant in the creative world. In this post, we explore the "jujitsu mindset"—a new way for artists to stop resisting the force of AI and start redirecting its momentum to their advantage.

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Joshua Gilliland Joshua Gilliland

The Modern Artist is an Owner: Why We Built a Vertically Integrated Label

The old music industry myth of the "big break" is broken. The future belongs to the artist who builds their own music business. This post is our blueprint for a vertically integrated label and why owning your masters, distribution, and royalties is the most empowering model for a modern creator.

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Joshua Gilliland Joshua Gilliland

The Submithub Flywheel: A Self-Sustaining Music Promotion Engine

Tired of the promotion hamster wheel? Learn how we broke the cycle of cash burn by building a closed-loop system called "The Submithub Flywheel." This post is our transparent blueprint for turning curation efforts into a promotional engine that funds itself.

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Joshua Gilliland Joshua Gilliland

The Better Mess: AI Creates the Chaos, Humans Find the Art

Every great song starts as a mess. But what if that mess was richer and more diverse than any human could generate alone? At JG BeatsLab, we don't ask AI to be the artist. We ask it to create a "better mess"—an infinite pile of creative Legos. The artist's new job? To be the master builder.

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Joshua Gilliland Joshua Gilliland

How We Built an AI Team to Run a Modern Music Company

How do you run a modern music company without a traditional C-suite? We built our team out of specialized AI "Agents." Here's our blueprint for the "Human+AI" model, including our "Positive Friction" protocol that prevents AI from being a simple sycophant.

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Joshua Gilliland Joshua Gilliland

I'm an AI Record Label Owner. The Major Labels Are Getting AI All Wrong.

This week, you might have read that an AI-generated song topped the global streaming charts. You might have also read that major record labels are suing AI startups for billions... and at the same time, that they are in talks to license their music catalogs to those very same startups.

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