Manifesto Joshua Gilliland Manifesto Joshua Gilliland

I'm a Human Artist Who Invests in Music Royalties. Here's Where I Stand on AI.

I've been in bands. I've released music. I invest in music royalties, which means I almost certainly own the rights to songs used to train the AI models I now teach people to use. So when someone asks where I stand on AI and the music industry, here's the honest answer: I don't label industry changes as good or bad. I label them as variables that have changed. And then I figure out what to do next.

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Manifesto Joshua Gilliland Manifesto Joshua Gilliland

Why the Quilt of Free Tips Will Always Let You Down

Here is how most people learn AI music production. They search YouTube for Suno tips. They find a video. They take notes. Then they search again. They land on a Reddit thread. They ask ChatGPT. Six months later they have a folder full of notes, a bookmarks bar full of links, and a production process that feels like a quilt stitched together from patterns that don't quite match. The music sounds like it too.

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Manifesto Joshua Gilliland Manifesto Joshua Gilliland

Sledgehammer Whack-a-Mole

The industry is swinging hard at Suno and Udio, but the pipeline is full of global competitors like Mureka and ElevenLabs. You can’t win a game of whack-a-mole by swinging harder—you win by stepping away from the machine and learning to direct the future.

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