PROMOTION PLAN

A written plan for
your actual release.

Positioning, a release calendar, a pre-release audience system, and a curator strategy, built specifically for your record. Not a template. Not a guess dressed up as advice.

I manage mechanics and build honest exposure. Nobody honest sells outcomes.

This is the same structure I built for a real client's protest-themed album release, generalized into a repeatable plan. Delivered entirely in writing, no calls required.

GET YOUR PLAN — $350
WHAT'S IN THE PLAN

Everything laid out, nothing generic.

  • A positioning statement and description you reuse everywhere: Spotify bio, pitch emails, captions, press language
  • A release calendar built backward from your target date, accounting for real distributor processing time and Spotify's 7-day editorial pitch window
  • A pre-release audience system: how to build followers before release day, since followers are the only distribution you actually control before a single stream happens
  • A curator and pitch strategy, mood-matched to your record, not a generic blast list
  • A written measurement framework so you know what to actually track once the release is live
WHAT THIS IS, AND ISN'T

Read this before you buy.

This is
  • One artist, one release or campaign
  • A written, sequenced plan you can run yourself
  • Standard scope: a single or EP (up to ~4 tracks). Full albums carry a small surcharge, confirmed before work starts
  • One round of written follow-up, within 7 days of delivery
This isn't
  • Execution — no copywriting, no outreach on your behalf, no account or portal setup
  • A guarantee of streams, followers, placements, or listener growth, stated anywhere, ever
  • Ongoing management or campaign optimization after delivery
  • A live call or meeting of any kind
Fully async by design. No calls, no scheduling, no time zones to navigate. If you want execution once you've seen the plan, that's scoped and priced separately, after you know exactly what it involves.
PRICING

One price. No tiers to guess between.

$350
WRITTEN PLAN · ASYNC DELIVERY · ONE FOLLOW-UP ROUND INCLUDED
GET YOUR PLAN

Not ready for a full plan yet? Try Jukebox first, $8 gets your song a real listen and a shot at real reach. Or start with Unlock Music Promotion, $9.99, and do it yourself.

HOW IT WORKS

Purchase, send me your info, get your plan.

Purchase, then reply to your order confirmation email with your release info: what you're planning, where things stand, what you want out of the plan. Full details arrive in your download.

I build your plan from your actual answers, not a generic template with your name pasted in.

Delivered in writing. Turnaround starts once I have your info, not at time of purchase.

One round of written follow-up included, within 7 days of delivery.

3 business days for Red Lab Library members. 5 business days otherwise.
WHO WRITES THE PLAN
Josh Gilliland

I'm Josh Gilliland, founder of JG BeatsLab. I curate two genre playlists on SubmitHub, reviewing hundreds of real submissions a month, so I know what actually gets a curator's attention versus what artists are told works. This plan structure is the same one I built for a real client's full album release, generalized so it fits yours.

Josh Gilliland, Founder
THE HONEST FINE PRINT

This plan does not guarantee streams, followers, placements, or listener growth, and no version of the delivered document will say otherwise. What it guarantees is a real, sequenced, written strategy built for your specific release. If a piece of execution work comes out of the plan you'd like help with, that's a separate, scoped engagement, priced once we both know what it actually involves.

Stop guessing at
your own release.

GET YOUR PLAN — $350